Digital marketing means the use of digital channels to showcase or market products and services of any businesses to reach to their potential clients with the use of the internet. It is a form of online marketing. It gives the brand an identity. Typically, digital marketing refers to marketing campaigns that appear on a computer, phone, tablet, or other form of electronic devise. In today’s world Digital marketing has become a very important strategic investment for any business. All top SEO Companies in Mumbai, use digital marketing as a way to promote their products. accordingly , there are various forms of digital marketing such as social media, paid social media ads, video, display ads, email marketing etc.  

Various Types of Digital Marketing Channels

1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an online marketing strategy of creating the content for online viewers in such a way that the search engines like Google, Binge and various others will rank ones page high with the use of algorithms on the search engine result page.SEO Companies in Mumbai

The SEO strategies should be checked, accordingly revised, and done properly so that the search engine ranks your page high. This would drive more traffic to the website and will get more brand visibility. One needs to research the keywords that are being used more and use that in the content.

1. Pay Per Click (PPC)

Pay-per-click is a strategy where one has to do paid advertisements to get visibility on the search engine results. One has to pay to the publisher to be in the top slot. It is a way to increase traffic to the website and generate leads. The ads which are visible at the top or the sides of a search result page while browsing and the ads that pop-up before playing a You-Tube video or the ads in mobile refers to PPC advertisements.One has to do a lot of keyword research for PPC. The benefit of PPC is that it helps one’s business to rank at the top quickly. One has to pay only when a user clicks on the ads. It is very time efficient. The only drawback of PPC is that it can sometimes be expensive to target the most popular keywords. 

1. Social Media Marketing

Social Media Marketing means advertising one’s brand on social media channels such as Facebook, Twitter, Instagram, Pinterest, You-Tube, LinkedIn and various other channels.

The benefits of advertising on these social media channels is that it helps companies to generate leads, get more traffic on their website and social media pages, and their business is visible to various and a large number of audiences. The biggest advantage of social media marketing is that a business can target their audience as per age and geographically. When people like, share or comment on a certain post of the brand, it is visible to a wider audience. This helps a business to quickly multiply its audience.

1. Email Marketing 

When a user visits a website and gets in the subscribers list, a business can send them emails related to their latest offers and promotions. This is known as Email Marketing. One can even share valuable blogs to their clients mentioning about their company details, how the company functions, behind the scene details, about the products and services that they offer and much more. staying in touch with client’s constantly through email marketing allows a business to build a relationship with their potential clients.

1. Content Marketing

Content Marketing means that a brand has to create different types of content through blogs, videos, social media posts, podcasts and so on. The content has to be original and easy to reach for users. It should be able to organically reach new clients. 

While preparing the content, you should keep the target audience in mind. This helps to reach their potential clients and in-turn helps to increase sales. 

1. Mobile Marketing

In the current scenario everyone uses a smartphone. People like to spend more time on their phones than on any other gadgets. People prefer having everything on their phones. It is their one-stop platform for their everyday needs. This way a business can reach their clients via text messages, social media platforms, emails and mobile applications.

1. Influencer Marketing

Influencer marketing is one of the most trending forms of digital marketing. An influencer acts as a brand ambassador for the brand. A well-known influencer would take the product and review it, post it and feature it on various social media channels. One can even reach out to celebrities. Working with an influencer can help a business reach out to more audiences.

1. Video Marketing

In video marketing a brand creates fun and engaging videos for their customers. Thr video needs to be short, quick, self-explanatory and attractive. Through the video a live product is visible to the customers. Now- a – days people prefer video marketing a lot and it can easily drive results and helps in generating sales.

Benefits of Digital Marketing

      1.Niche Targeting

A brand can reach out to the audience which it wants to target as per the age group, country wise or geographically. It has become very easy to filter out the target audience on social media.

1. Global reach 

The biggest advantage of digital marketing is that a business sitting in one corner of the world can reach out to its potential clients in the other part of the world. One can reach out to its customers in a click. 

1. Multiple Strategies

There are various types of strategies required for every social media channel and for very business it is different. Also Some brands benefit with content marketing while the others with social media strategies. Digital marketing has a solution for all types of businesses and by not spending a bomb on marketing. One needs to understand and analyze the results and execute the strategy well.

1. Multiple content types

accordingly, A brand can create multiple types of content to reach out to its client. consequently, there are a lot of  platforms to choose from, such as Podcast, Blogs, Emails, EBooks. Infographics, etc. 

1. Analytics and Optimization

Social Media Marketing helps businesses to measure the result of a campaign run by them on real time basis.This in turn helps to optimize the future campaigns that would run and helps to take control of the sales funnel.