No nonsense strategy to boost your click through rate-Digicrestmedia —What is the most important factor for ranking? Ask the SEO experts and you will get a wide variety of answers. Creating some amazing content and getting backlinks would be the most common answers for ranking, but there is one most important factor one should consider is the click-through rate which can generate great traffic to your website.
But first let’s understand, what is an Organic Click-Through Rate (CTR)?
An organic CTR is essentially an indicator of how many users visited your website through a particular link. The Organic Click- through rate is determined by the ranking position. In practise, the metric indicates how effective the campaign has performed through google ads or through ads on social media networks.
You might have a lot of questions swirling in your mind right now, reach out to the best SEO agency to get your answers.
Let us help you explain this better with an example.
Click through rate can be calculated by dividing the number of times an ad was clicked by the total number of views it has received (which is also known as impressions).
Hence the formula is:
Number of clicks ÷ number of views = CTR
Say your website ranks Number 3 on a keyword that has 300 users search per month and 30 people click on your website. So now your organic Click Through rate would be 10%.
Why should one track this metric?
It allows one to not waste time and invest in the best ways to increase the metric and guarantees the best result for your business. It is important to note that the best SEO agency can help to understand this metric better.
Here are some recommendations to include in your strategy to achieve a high CTR
By matching what people search to your title tag, one can increase the chances of them seeing your result as relevant. Google search console performance report helps to find the most important title tags.
2.Write an attractive meta tag description
Meta descriptions are a way for the users to see what they will view before they click. So ensure that the meta description is relevant to the query.
3.Use powerful words
One would have to play around with the a few words to start with. Make sure that the words are effective that would grab the user’s attention.
4.Create shorter and descriptive URLs
The searcher uses the URL to understand the context of the page. So make sure to use shorter URL and that it matches with the users query.
5..Must connect with the users emotions
Users have come to your blog for a unique solution. So your headline must serve as both an information for your users to click on it and a call to action. Make your information very interactive and engaging.
Interested to know more? Reach out to the best SEO agency to get started!