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Your social media page is like your e-business card, it should showcase everything that your brand has to offer. So Instagram very recently announced its new feature about the launching of ‘Pin to Profile’ up to three posts. With grid pinning, users can spotlight specific feed posts. Whether it’s a branded partnership, product drop, popular reel, or an introductory post, explaining who you are and what you do.

Depending on one’s goals, one can highlight posts that drive traffic back to their link in the bio or generate tons of comments, saves, and shares. It basically helps the best content to stand out on one’s page irrespective of the upload date. Instagram is a visual treat so the more you highlight the plus points of your brand the more it helps in marketing.

A top SEO agencies can help you here, read more below features to understand how,

Benefits of this feature:

  1. Pinned posts will help to draw more attention to the most important content on your page.
  2. If you run a business, you can pin posts around any promotions, offers, or campaigns you may be running at the time.


How to use this feature?

Once you have access to Instagram’s Grid Pinning feature, you can quickly pin a published post to the top of your profile using the following steps.

  1. Tap the profile picture in the bottom right of your app.
  2. Open a post and select the three dots on the top right corner.
  3. Choose the option ‘Pin to your profile’

And ta-da we are done flaunting the best of our content.

Here are some smart pinning strategies.

  1. Post that showcase your best selling products.
  2. Testimonials, reviews, achievements or any social event
  3. Promoting a new service or any event that you have been a part of
  4. Giveaways or promotions
  5. FAQs

Interested in knowing how this feature can help you? Reach out to an top seo companies to learn how we can help you out in doing this!

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