As I scroll through my social media feed multiple times a day, I always notice posts, videos and engaging stories from Zomato! 

With on-brand creatives, always hopping on the trends, sometimes even creating the trend… Their feed is an aesthetic place to be! From the consistency of posting daily, to the pleasing colour themes they use!

Zomato also encourages their followers to actively engage with their page with constant quirky CTAs and quick quips in their comments! The page is wholesome, clever and makes you LOL when you understand the posts!

With a following of over 480k followers their posts are #relatable but also promote their services with ease!

But is Social Media Marketing really this important? Why would you spend time, effort and the time to create an account, advertise there, spend money on the graphics and not get sales from there instantaneously!

Does Social Media even require a strategy? 

Yes! Yes! And Yes! 

Let’s get down to basics!

What is Social Media Marketing?

In the simplest of terms, social media marketing is the art (act) of creating unique content to promote your business on Social Media platforms! Be it Facebook, Instagram, Twitter, TikTok (RIP TikTok), and more! 

The content you post should be drive and tailored uniquely to your brand the website users and to help boost your conversions!

It is all about reaching your target audience, creating an image and making your brand socially interact with the people who are interested in you!

A social media marketing strategy is incredibly valuable for your business and to give your brand an image. This is done with the help of a Social media marketing company in Mumbai!

A social media marketing company can help you strategise your business, build a brand image and streamline your brand communication to your audience in the quickest and most efficient way! 

Getting detailed! 

Let’s break this down even further, to understand where your target audience currently is!

Facebook currently has over 1 billion active users worldwide, which consists of a large chunk of millennials and Gen Xers, that’s the 30 up the crowd for the ones who aren’t aware of these cool terms!

Instagram currently has over 1 billion users worldwide as well! People are using Instagram to post about their day-to-day, their family, behind the scenes and so much more! 

Combine just these two and you have enough viewership to make you the king of the world!

This number does not even include YouTube, Pinterest, LinkedIn, Snapchat and Twitter! Total all those and you have over 4 Billion eyes on you!

But are these platforms really that beneficial?

There are a variety of reasons for social media marketing and here’s why,

1. Increase Brand Awareness

Let’s say you own a mid-size bakery, your speciality is custom cakes with doughnuts inside, sounds like a unique product! You also happen to already have 10 orders for this product, with the potential to make over 100! There are 90 people who want this but haven’t discovered you yet! 

How do you get to them? Through social media! You reach over 1000 people!

That’s brand awareness! 

With just 1 post about your doughnut filled cakes, you have now reached a wide chunk of people!

2. Generate Leads and boost conversions

Continuing with the same example, you have reached over a thousand people but no one seems to have bought your cakes. Sales are also possible! This can be done through contests, direct links to websites, selling your products through the integrated portals in the social site and more!

3. Build and nurture a Community

The best way to get people to interact with your page is if you interact with them as well! 

Build a comment rapport, reply to their DMs, resolve their problems, answer their questions and more! Ask them what they liked, what they didn’t like and how you can improve! This helps to build trust with your clientele.

4. Check-up on what others are doing

You are the master of your company and what you like, but there is always someone trying to do the same and engaging new tactics which you may have missed out on! Gauge where this gap may be and analyse how you can beat them or set a benchmark for where you want to reach!

Onto strategy we go!

1. Choose Platforms Wisely

YouTube may be a good platform to show how to make your own cakes, but not when you want to start your own bakery! You will get viewers watching you bake your cake! But no one’s buying a cake from Youtube! 

Go to where your audience is! Check out the market, ask your customers, and do your research!

2. Give it time

Don’t just hop onto a platform try it for a month and give up when things don’t seem to be working out! Give it time, and put in your time each day to make your work impactful! Try out what works, what doesn’t. 

3. Set a Goal

Goals help you reach new targets! May it be a follower goal, a likes goal or a sales goal! Start small and build your way up! This helps you keep track of what worked, how it worked and how you can grow!

4. Find your niche

Don’t just do anything and everything, hopping on the meme trend may seem cool, but not everything matches your brand vibe! Experiment and see what works best for you!

5. Make Social Media work for you

Social Media might be daunting at the start but give it time! Apply the best practices and reap the results! 

Get started on your social media marketing with us! A dedicated team who will help you schedule, track, manage and measure your brand! The best Social media marketing company in Mumbai!